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50 days to go
Wednesday 21st April 2010 marked 50 days to go to the 2010 Soccer World Cup, although Kimberly was the chosen host city to celebrate this milestone, The Workshop Shopping Centre decided to show our support, give back to the community and generally create an awesome buzz and hype around this milestone event.
The day’s activities consisted of:
- A DJ – who really got people excited about the World Cup as it draws closer.
- The DJ also ran a soccer quiz, where soccer related questions were asked, if shoppers got them right they were rewarded with a workshop gift (bag, water bottle, wallet). Connections and African Bank also sponsored on the spot prizes valued at R 1500.00 collectively.
- We had two amazing soccer tricksters who really wowed shoppers with their out of this world soccer tricks, if shoppers could mimic the trick they got rewarded.
- There was a face painter, who painted the SA flag or 2010 or a soccer ball onto people’s faces / hands for free.
- The were also vuvuzela blowing competitions and who can keep the ball in the air the longest without using their hands, as well as save the goal and try to kick the ball into the goal, winners from these competitions were rewarded with a free gift.
The event was a great success, with a lot of participation from shoppers.
Pictures from the event: |
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| DJ JD Mdu, with a shopper |
Spectators watching the campaign |
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| Shoppers participating in the soccer quiz |
Soccer freestyler ‘G’ performing |
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| Soccer freestyler ‘G’ performing |
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| Soccer freestyler ‘G’ being interviewed by the DJ |
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| Soccer freestyler ‘G’ performing and right shoppers applauding his skill. |
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| ‘G’ & Philani performing tricks |
At the end we allowed shoppers to air their wishes to Bafana Bafana, the best message won a prize. |
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Unite Mzansi Unite Adidas Truck Tour – March 2010
Confirmation of the event was received on Wednesday, all media contacts across Durban where immediately invited, Durban Tourism, Tourism KZN, The Mayor and City Manager were invited, we tried to get Jacob Zuma but he wasn’t available.
The event was extremely well received by both tenants and shoppers, on the Friday numerous of the tenants showed their support and went up to sign the jersey amongst the thousands of fans. It was record time on Friday, we did 4838 signatures between 08h30 – 17h00, their previous record was 3000 in one day, it took them three months to break this record – absolutely phenomenal!!
Saturday was a bit quieter, however we achieved 3366 signatures and we had the presence of the eThekwini Municipality Mayor, Councilor Obed Mlaba on Saturday. This was fantastic and the benefits of this visit will be invaluable for the centre going forward.
Feedback from Adidas was “That is a total (8204) in two days what we normally make in one whole week.” “This was a blessing in disguise to come and set up here.”
Due to the late confirmation, we were not in a position to put in any formal advertising, however a pre press release was sent out to all media representatives with their invite.
Media Coverage:
The Rising Sun Overport – R 7260.00 (Pic & editorial)
The Rising Sun Merebank – R 10 744.80 (Pic & editorial)
The Rising Sun Phoenix – R 7840.80 (Pic & editorial)
The Rising Sun Chatsworth – R 7840.80 (Pic & editorial)
The Weekly Gazette – R 13 310.00 (Pic & editorial)
Phoenix Tabloid – R 13 310.00 (Pic & editorial) |
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| The truck parked at the Wimpy Terrace entrance, although we initially thought it wouldn’t fit. We got it close enough to the entrance. |
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| The truck was brought close enough to the entrance and once fully set up the crowds started to form. |
Winners of the only two Bafana Bafana jerseys given out over the weekend. |
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| A play station area was set up where people could play FIFA10, this immediately had people interested and drew crowds to this area. |
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| Some interaction with public, with masses of onlookers. Various competitions where held throughout Friday & Saturday, with on the spot prizes handed out. |
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| Peter and centre management staff (Ricky, Samantha & Viven) showing their support and getting behind Bafana Bafana |
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| People signing the jersey and showing their support. |
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| His Worship the eThekwini Municipality Mayor, Councilor Obed Mlaba, addressing the crowd and signing the jersey |
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| His Worship the eThekwini Municipality Mayor, Councilor Obed Mlaba’s wishes to Bafana Bafana. |
After he signed the jersey, we brought up him to the management office, where we provided some snacks for him and his entourage. We also handed him a gift from the centre which consisted of various branded Workshop promotional items – which he promised he would wear with pride! |
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2010 100 Day Countdown – February 2010
TBWA are doing all the 2010 activations surrounding the World Cup, they are the PR agency outsourced to handle all marketing, pr etc... regarding the World Cup. They booked an exhibition area over the 27 – 28 February 2010 in the cinema area.
The campaign objective was to get people excited about the World Cup and about Durban being a host City.
Their set up included 5 promoters handing out button badges with the saying ‘The Warmest Place To Be for 2010, with the Durban / FIFA logo; there were also soccer tricksters & face painters. They were also having draws every 2 hours where 2 big hampers to the value of R3000.00 each were given away and 3 smaller hampers to the value of R500.00 as well. The hampers consisted of a pair of tickets to a local match, a Zakumi soft toy and few other branded items. |
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| Their stand set up |
Shoppers watching the soccer tricksters |
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| Their stand set up |
Shoppers watching the soccer tricksters |
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| Soccer Tricksters |
Face Painting |
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| Shoppers entering the competition to win a pair of match tickets |
More soccer tricks |
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| More tricks |
Body painting |
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| Face Painting |
Drawing the winner of the hamper with the pair of match tickets |
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| Promoters Badge |
The stand area |
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| More face painting |
Floor decal |
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2010 Decor
The Workshop has prepared the centre for 2010, during the month of March all our internal flags and soccer balls were installed. We also got a huge Zakumi statue through the affiliation with Visa. |
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SA Tourism Shot Left Campaign
SA Tourism's Sho't Left campaign aims to promote a culture of local holiday travel, targeting ordinary South Africans and their families who have a desire to see more of the country but don't know where to go.
The campaign is aimed at young upcoming individuals, independent couples and families, with research into the domestic tourism market indicating that over 5-million South Africans have both the resources and the desire to travel.
The campaign promoted local domestic travel, Soccer Worldcup and Fly the flag, entertainment on the day also consisted of the Diski dancers and soccer tricksters. "Diski" is township slang for football, and this jive translates the sport's moves into dance. |
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Metropolitan Life Promotion
Metropolitan Life booked promotional space for a one week period and while promoting and encouraging shoppers to take out life policies etc…, they also added a soccery atmosphere to the mall with their soccer tricksters and awesome setup. |
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| Winners |
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| Pictured is (left to right) Delesile Vilakazi (daughter), Florence Majola (Winner) and Christopher Majola (husband). |
Finalists for draw 1 held on Saturday 26th September 2009 |
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| Finalists for draw 2 held on Saturday 31st October 2009 |
Winner Sylvia Fleurs with her son |
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Retail Therapy
Part of The Workshop Cleanup Campaign also involves a cleaning up our service aspect where tenants are encouraged and motivated to offer optimal customer service in all aspects of business, incentives are also be offered to tenants who uphold a high customer service level.
On a bi - monthly basis we provide the tenants with various materials relating to retail and highlighting the importance of excellent customer service, a question is asked at the end of the corresspondance and one lucky tenant with a correct answer is randomly selected to win a R200 Workshop giftcard. Our winners to date: |
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| Winner – Dose 1 – Customer Service. Nolene Govender from Sports Buzz. |
Winner- Dose 2 – Merchandising. Meena from Sweets from Heaven. |
KZN DEPARTMENT OF HEALTH
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| Heart Foundation Offering Free Blood
Pressure testing |
SANBS blood donor collection area |
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| Department of Health Banner and
area |
Voluntary Testing Centre for HIV/AIDS |
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| Virgin Active
area |
Mobile Clinic on outside promo area |
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| Shoppers outside waiting for
treatment form the mobile clinic |
Sugar testing |
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| HIV/AIDS awareness and fundraising
table |
TB Awareness table |
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| Proud student tested negative for
HIV/AIDS |
Sugar Testing and Blood Pressure
Testing |
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| BMI Testing & Weighing |
Blood Pressure
Testing |
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Eye Screening |
The Workshop Shopping Centre – Cleaning up our Building
Shoppers to the Workshop over the past two weeks would have noticed the installation of colorful international flags which have been positioned on the external flag poles. These flags are part of our Cleanup Campaign and more specifically the ‘Cleaning up of our Building’ aspect.
The Workshop Shopping Centre is a historical building containing an exciting melting pot of African, Indian and European cultures, as well as the benefits of a modern shopping centre. The centre attracts numerous international visitors annually as well as delegates that flock to the ICC and DEC for various international conferences and events. The flags add a touch of international flavor to the centre.
With all the international events taking place during the year and with 2010 around the corner, these flags also serve as welcoming to our international visitors. |
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Crime Awareness Day
The Workshop together with the SAPS Social crime Prevention team, hosted a crime awareness day at the centre on Friday 29 May 2009, this was in symbolism of Child Protection Week. |
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| Pictured are members of the SAPS Social Crime Prevention Unit and members of the public |
T-shirts highlighting anti crime messages |
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| Members of the public receiving information from the SAPS on various drugs and the effects of using them. |
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| Members of the public receiving information from the SAPS on various crime related issues. |
Clean up Your Cupboard
The Workshop Shopping Centre co-ordinated a month long Clean up Your Cupboard campaign during July 2009. All items collected were handed over to Umthombo Street Children, ‘Umthombo is a voice from the streets. It is a unique South African street children organization led predominantly by former street children. Umthombo aims to change the way that society perceives and treats street children through educating society as to the realities of the street child experience and through developing and implementing informed, working strategies to address the issue in South African cities. We had a fantastic response from the public, says Nishtha Sanichur, marketing coordinator for The Workshop Shopping Centre, and we would like to thank all those who contributed and made this drive a success. |
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| Pictured is Nishtha Sanichur (Marketing coordinator for The Workshop Shopping Centre) and Tom Hewitt (CEO of Umthombo Street Children) |
Pictured is Sipho Mfeya of Umthombo with all the items collected. |
| The Workshop made wishes come true last Christmas |
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| Pictured, Mandy mother of Anelle (not pictured), Santa and Christine Marimuthu-The Workshop’s marketing intern. |
Pictured, Shanelle mother of Tyla (also pictured), Santa and Christine Marimuthu-The Workshop’s marketing intern. |
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| Pictured, Melissa mother of Caleb (not pictured), Santa and Christine Marimuthu-The Workshop’s marketing intern. |
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Free Shopping for a Whole Year
The Workshop Shopping Centre, gave away 'Free Shopping for a Whole Year' to the value of R15 000.
This was in celebration of the centre's 22nd birthday. |
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Finalist's in The Workshop's Birthday Competition,
(left to right) Janet Pullock, Emily Bleske, Nirvashni Sewpersad, Omar Bouzagou & Zamokuhle Luthuli. |
Marketing Coordinator for The Workshop Shopping Centre, Nishtha Sanichur is pictured handing over the prize of R 15 000 in Free Shopping to the winner Janet Pullock. |
22 Years & Still The CENTRE of The City
The Workshop also held a campaign where shoppers who turned ‘22’ on the 22nd October 2008, could produce their ID at the information desk to receive their free birthday box. |
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| Pictured is Ayesha Naidoo, customer care officer at The Workshop Shopping Centre and a shopper who turned ‘22’ on the 22nd October |
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22 Years & Still The CENTRE of The City
In celebration of The Workshop Shopping Centre’s 22nd birthday, the centre held an inter tenant cake baking competition. Centre Manager, Leone Allanson, Marketing Coordinator , Nishtha Sanichur and Marketing intern, Christine Marimuthu were the judges and the winners were as follows: |
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| Overall Winner, Internet Café, pictured is Nishtha Sanichur, marketing coordinator for The Workshop Shopping Centre & Owner of the Internet |
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| 1st Runner up, Connections, pictured is Nishtha Sanichur, marketing coordinator for The Workshop Shopping Centre & a representative from |
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| 2nd Runner up, Aqua Pets Plus, pictured is Nishtha Sanichur, marketing coordinator for The Workshop Shopping Centre & owners of Aqua Pets |
| Father's Day Promotion |
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Display At Cinema Screen |
Display At Sanlam Clock |
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Who can keep the ball in the air the longest without using their hands |
Dad’s kick off, trying to kick the ball into the goal post. |
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Shoppers doing dedications to their dad’s. |
Winner of the 80cm Plasma Screen TV & DVD Player – Desigan Naiker and marketing co-ordinator for The Workshop – Nishtha Sanichur |
| The Workshop’s Carnival Easter |
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Balloon sculptors kept shoppers
entertained. |
Marketing Co-ordinator, Nishtha Sanichur,
with the winners in The Workshop’s
Treasure Hunt competition |
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Easter Characters kept the kids busy and
handed out free Easter eggs to shoppers
over the Easter weekend. |
Kids enjoyed free Ferris wheel
rides at The Workshop |
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| Valentine's Day Competition |
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Winners in The Workshop’s Boxed With Love, Valentine’s Competition, from left to right:
Raptula Mosime, Tyron Potts, Sameera Dawood, Christine Marimuthu (Workshop Marketing), Nishtha Sanichur (Workshop Marketing Co-ordinator), Bronwyn Davis- Winner of the Weekend Away to The Elangeni, Elize Stapelberg & Confidence Lukhozi. |
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DJ Adrian, with the finalists in our Boxed with Love Valentines Competition |
Valentines Day Decor |
Valentines Day Decor |
Valentines Day Decor |
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| Talent Competition |
Centre Decor |
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Centre official Birth Date 22 Oct '07 |
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| Funk Down Town auditions |
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| Mall Images |
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